Smart Communications, Inc. (Smart) is a wholly-owned subsidiary of PLDT and is the Philippines’ leading wireless services provider with 68.9 million cellular and broadband subscribers as of end 2015.
Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its Smart Satellite service provides communications to the global maritime industry.
Smart is today’s market leader in the mobile industry.Wearing multiple hats in telecommunications, multimedia and technology, we are one of the biggest, most diverse and profitable companies in the country. We continuously aim to innovate market-shaping products that are relevant to our customers’ evolving needs and lifestyle.At Smart, we have built an organization with a mindset biased for action, innovation and constant change. Our goal – to come out with market shaping services that are relevant to the needs of our customers.
VISION: Lead and inspire Filipinos to create a better tomorrow.
MISSION: Empower Filipinos everywhere with customer-focused digital innovations that make it easy to unlock and share our infinite potential.
Take care of our people
Deliver awesome customer experience
Collaborate to win
Fast is better than perfect
Humility to listen and learn